I Didn't Always Call You Dad
Client: Elijah Craig Bourbon [Heaven Hill Distillery]
The Challenge
Elijah Craig is widely revered as "The Father of Bourbon." But as Father's Day approached, how could we cement the brand as the ultimate holiday gift while capturing the emotional evolution of the father-child bond—all without ever showing minors on screen?
The Solution
Let’s raise a glass to the men who raised us by reflecting on the many titles they've earned over the years.
CW: Dylan Hubert AD: Romik Bose Mitra
Taking this project from a seed of an idea to a fully produced spot was a major milestone in my young professional career.
Partnering with my art director, Romik Bose Mitra, we set out to crack the brief by finding a universally true, tear-jerking angle for Father's Day. Our metric for success was simple: make our audience feel something.
Watch the completed spot here.
