Cocktail Creatively

Client: Rittenhouse Rye [Heaven Hill Distillery]

The Challenge
With historic roots dating back to 1934, Rittenhouse Rye's 100-proof whiskey has long been a bartender’s favorite because it brings an abundance of flavor that stands up in any mix. But how do we evolve this dependable back-bar staple that hasn’t produced a new advertising campaign in over 50 years into an active champion of the bartender community, inspiring them to push their limits and experiment?

The Solution
Let’s encourage the industry to get weird, get wild, and look beyond the usual places for inspiration, proving that Rittenhouse isn't just a cocktail ingredient, it's a creative partner.

CW: Dylan Hubert AD: Harrison Weathers